IABC, the International Association of Business Communicators, published on their Social Media Release blog the results of their last survey. This survey provides interesting hints about SOcial Media usage by communication professionals, especially regarding the raise of new tools like Twitter of Facebook.
Key Findings:
- Almost four-fifths (79 percent) of the respondents report that they use social media frequently to engage employees and foster productivity, outranking even email (75 percent).
- Company blogs are the most popular social media tool currently in use (47 percent), with discussion boards ranking the highest for future planned use (33 percent).
- Current use of social networking sites such as Twitter (21 percent), Yammer (20 percent), and Facebook (18 percent) is significant, but organizations are planning to use those tools even more in the future.
One of the most interesting results of this survey is that IABC members consider social media as a way to preserve their "engagement level", despite reduced communication and marketing budgets.
The IABC is an international association, with representatives in several countries, including France and UK.
