media aces

big logos often find themselves in the middle of a love-hate relationship with Social Media. Sometimes they love it - not always for the right reasons - sometimes they hate it - not always for the right reasons either. I have analysed the phenomenon in an article which I have published in English (the French translation is underway). 

• 8 reasons why we love Social Media

I have come across many executives from various countries and diverse backgrounds and it seems that they fall in either of 2 categories: those who love and those who hate Social Media (née Web 2.0). To many a big logo, social media is fascinating in more than many ways, to others it’s a no go area for serious brands, and best left off to techies. However strong the opinions they may express, in either direction, these aren’t always backed up by fact. Let’s review some of these arguments and feel free to comment and add your thoughts. Part one of this article is dedicated to the …  8 reasons why we love Social Media

- http://visionarymarketing.wordpress.com/2009/03/30/8-reasons-why-we-love-social-media/

• 7 reasons why (some) managers hate social media

In our previous article about social media, we have described the 8 reasons why managers love social media and we have also debunked a few commonplace myths. In this new instalment we’ll look at the flip side of corporate social media perception, the negative one, and we will also discuss the rationale behind each of these arguments.

- read on at blogs.orange-business.com/live/2009/04/7-reasons-why-some-managers-hate-social-media.html